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Ribbon UA responded to the growing demand for short-run label printing and became the owner of the third AccurioLabel in Ukraine. The AccurioLabel 230 will print custom labels for craft manufacturers in the Western region.
“We always monitor trends and are guided by market needs. “This is how we recognized the demand from our customers for high-quality color labels in short runs,” says Maryan Banin, director of Ribbon Ua. “Sometimes it is enough for craft manufacturers to print 1000 variable data labels to launch sales of a new product. Such a run can also be ordered from a small digital printing house, but it is inconvenient to transport and use the label in sheets at the production site.”
It took Ribbon UA a long time to choose a solution for printing digital full-color labels on rolls. One of the main requirements was to have an official service center in the region. That’s how the company found out about AccurioLable 230. A personal demonstration of the equipment at the Konica Minolta showroom in Kyiv was decisive for the decision in favor of AccurioLabel.
“We are not printers and have almost no experience in this business. But it’s never too late to start. I believe that digital label printing is the perfect solution to diversify our service portfolio.” (Maryan Banin, Director of Ribbon UA)
“I consider the installation of the AccurioLabel 230 in Lviv to be a turning point in the market – non-printers are starting to diversify and print digital labels. It’s no news that Western Ukraine is known for its large number of local craft producers of food and beverages, as well as decor, clothing, and cosmetics. Therefore, I am confident that short runs of labels will definitely be in demand, and Ribbon Yua will be able to easily load its production,” adds Yevhen Shyliaev, Sales Director for Productive and Industrial Printing at Konica Minolta Ukraine. “Together with AccurioLabel 230, we installed the Scorpio 35 rapid post-press processing system for die-cutting, debossing and roll cutting. Using these two solutions, Ribbon UA can ship short runs of the “for yesterday” label. AccurioLabel 230 is serviced by us on a per-click basis. There is a full-fledged Konica Minolta office in Lviv, which means that local service engineers will discuss the machine, which significantly reduces the SLA.”
Now the company is intensively training its employees to work with professional equipment.
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